Some MailChimp upgrades that might be kinda useful for you over the upcoming holidays:
MailChimp Mobile for iPhone (and now Android)
We've totally re-written the
MailChimp Mobile app from the ground up, and it's also now available for Android users (finally, we know). It's cleaner, leaner and meaner, plus you get more reports, eCommerce360 stats, and you can manage multiple MailChimp accounts. If you're already kind of addicted to checking your MailChimp campaign stats, and you found yourself sneaking way too many peeks at your email marketing reports during your holiday time with family, you do
not want this app (also, you're an email nerd, and we love you for it).
More details are on the blog.
| To download the app now: |  |  |
* and for those of you without iPhones or Androids, we also have a mobile web app. Pay for MailChimp with British Pounds or Euros
For our customers across the pond: you can now pay for MailChimp with British Pounds and Euros, instead of doing the whole USD conversion thing. We like to imagine some kind of fee-collecting, currency converting middle man banker pounding his fist on his little calculator and throwing his
green eyeshade across the room because we're going around him now, but he
probably won't even notice. Sigh. Nevertheless, you can very easily change your currency preferences under your billing settings, and it might save you a little money on those conversion fees (especially for our higher volume senders). And for all our other international customers, we're working on adding more currencies (
and translations).
Screenshots in this blog post:
How to switch your currency settings in MailChimp Geo Targeting by Postal Code Even Easier
Interested in sending targeted holiday campaigns based on postal code? You can now do that without forcing subscribers to fill out address field information on your signup forms. Whenever we get open and click activity, we backfill it to your subscribers' member profiles, then cross-reference it with a postal code database. We implemented that a while ago.
And as of MailChimp v6.5, you can now segment your lists based on that geo data.
Tutorial: Segmenting lists in MailChimp Turn unsub confirmations off
We've always sent confirmation emails to people who unsubscribe from lists. Back in the day, it was a "best practice." Nowadays, it seems to annoy some people (according to our
LongReply sentiment alerts). Or perhaps it's just easier to be vocal about every little thing on twitter, so we notice stuff more. Whatever the case, if you suspect your subscribers wouldn't want a "final goodbye" email from you, there's now an option to
turn those email confirmations off.
We've activated a new data center
'Tis the season. On the Tuesday before Thanksgiving last week, we sent 101 million emails. We had another "100 million delivered day" on
Cyber Monday, and we'll probably be averaging very close to 100 million per day until Christmas. We're also getting an average of 5,000 new MailChimp users per day (gulp). So we wanted to let you know we've spooled up another data center to give us some extra capacity. We've also recently made a ton of infrastructure improvements, including switching many of our servers to SSDs (whew those babies are expensive), changing the way we store some files, tweaking our backup processes, building
apps like Hairball that help customers perform queries on their desktops instead of our servers, and just firing up a ton more servers. By the way, you can always
check on our server status here.
